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In the News

Press, interviews & media

Selected coverage and appearances featuring Taliera and our founder on beverage strategy, CPG, M&A, and business growth.

Recent coverage

PodcastUnmasked: The CEO Files Podcast

Clearing The Smoke — How One Successful Entrepreneur Found True Fulfilment

Smoke Wallin sits down with Unmasked: The CEO Files to share his entrepreneurial journey, lessons from building multiple businesses, and what true fulfilment looks like after decades in the game.

Apr 30, 2025Watch
PanelCampden Wealth

Fireside chat with Kathy Ireland — Campden Wealth / IPI Family Office Event

Smoke Wallin in a fireside conversation with Kathy Ireland at the Campden Wealth IPI Family Office event, covering entrepreneurship, brand building, and exits.

Jan 1, 2024Watch
PodcastAshley Stahl Podcast

Dream Bigger: The Path to Successful Business Exits

Smoke joins Ashley Stahl to talk through the founder's path to a successful exit — preparation, positioning, and the mindset shift required to maximize value.

Jan 1, 2023Watch
PanelEntrepreneurship at Cornell

Eclectic Convergence 2022 — Fireside chat at Cornell Entrepreneurship

A fireside chat with Smoke Wallin '88, Managing Director at STS Capital Partners, hosted by Entrepreneurship at Cornell at the 2022 Eclectic Convergence conference.

Nov 1, 2022Watch
PodcastThe Matt Balaker Podcast

Smoke Wallin on Entrepreneurship

A long-form podcast conversation on Smoke's entrepreneurial journey across beverage, technology, and consumer products — and the lessons that travel across industries.

Jan 1, 2022Watch
InterviewVanderbilt Owen

On the Cannabinoid Industry — Vanderbilt Owen Graduate School of Management

Smoke Wallin, then CEO of Vertical Wellness, in conversation with Vanderbilt Owen Graduate School of Management on the cannabinoid industry, market structure, and what's next.

Jan 1, 2020Watch
InterviewCNBC Fast Money

CNBC Fast Money interview

Smoke Wallin on CNBC Fast Money discussing the evolving cannabis and consumer-products landscape with the Fast Money desk.

Aug 8, 2018Watch
InterviewPBS Nightly Business Report

Smoke Wallin — Vertical Wellness on PBS Nightly Business Report

Smoke Wallin joins PBS Nightly Business Report to discuss Vertical Wellness, the cannabinoid market, and building consumer brands in a fast-evolving regulatory landscape.

Jan 1, 2020Watch
InterviewCannabis Industry Interview

Mega Cannabis Brand Builder — Smoke Wallin

Smoke Wallin breaks down what it takes to build mega cannabis brands — from supply chain and compliance to consumer loyalty and national scale.

Jan 1, 2020Watch
InterviewYahoo Finance

Building Cannabis Brands — Smoke Wallin on Yahoo Finance

Smoke Wallin on Yahoo Finance discussing the fundamentals of building durable cannabis brands and navigating retail and distribution in a nascent industry.

Jan 1, 2020Watch
InterviewCheddarTV

Smoke Wallin on CheddarTV at the NYSE

Smoke Wallin joins CheddarTV live from the New York Stock Exchange floor to talk market strategy, brand building, and what's next for consumer-products entrepreneurs.

Jan 1, 2019Watch
InterviewFox Business News

Smoke Wallin on Fox Business News — Varney & Co

Smoke Wallin joins Varney & Co on Fox Business News to discuss the consumer-products landscape, regulatory shifts, and opportunities for founders and investors.

Jan 1, 2019Watch
InterviewYahoo Finance TV

Smoke Wallin on Yahoo Finance TV — Farm Bill and Hemp

Smoke Wallin on Yahoo Finance TV breaking down the 2018 Farm Bill, the federal legalization of hemp, and what it means for the cannabinoid and wellness markets.

Dec 1, 2018Watch

Archive

From the archives

FeatureMarketWatch

This company wants to be the Bacardi of cannabis — and it has plans for an IPO

MarketWatch profiles Smoke Wallin and Vertical Wellness on the strategy to build a branded cannabis and CBD powerhouse modeled on the world's leading spirits companies — and the road to a public listing.

May 24, 2019Read
FeatureForbes

Defections From Beverage Alcohol May Speak To The Future For Legal Cannabis

Forbes covers the wave of senior beverage-alcohol executives moving into cannabis — including Smoke Wallin at Vertical — and what it signals about the future of legal cannabis as a consumer-products industry.

Oct 25, 2018Read
FeatureIndianapolis Business Journal

Indy beverage acquirer scores first purchase

IBJ profiles Taliera Holdings and Smoke Wallin's strategy of rolling up orphaned beverage brands, beginning with the acquisition of Texas-based Red Eye Brands.

Mar 24, 2008View PDF
FeatureVanderbilt Business (Owen Graduate School)

Surviving the Tech Tsunami: An Entrepreneur's Story of Perseverance and Flexibility

Smoke Wallin's first-person account of founding eSkye.com, raising $58M, surviving the dot-com crash, and the lessons learned — written for Vanderbilt's Owen alumni magazine.

Jan 1, 2006View PDF
QuoteThe Wall Street Journal

Liquor Giant Targets System Dating to End of Prohibition

WSJ feature on Diageo's transformation of US distribution, quoting Smoke Wallin as president of the Wine and Spirits Wholesalers of America on the implications for distributors.

May 8, 2003View PDF
FeatureBusinessWeek

How E-Biz Rose, Fell, and Will Rise Anew

BusinessWeek's special report on the future of e-business features eSkye and Smoke Wallin on the realities of changing entrenched industry behavior in the wake of the dot-com bust.

May 13, 2002View PDF
FeatureTuck School of Business at Dartmouth

eSkye.com — Tuck School of Business case study

Dartmouth Tuck School of Business case study on eSkye.com's strategy, industry structure, and the supply-chain transformation of the $110B US alcohol beverage market.

Jan 1, 2002View PDF
FeatureForbes

Smoke Alarm — Best of the B2B Web

Forbes profile of Smoke Wallin and eSkye in the magazine's 'Best of the B2B Web' issue — how eSkye built a marketplace designed to strengthen distributors instead of disintermediating them.

Jul 17, 2000View PDF
FeatureInformationWeek

Alcohol Goes Online: Overcoming the Regulatory Maze

InformationWeek's e-business cover story on eSkye's launch — adapting Internet ordering to a $110B industry that had barely changed since Prohibition.

Apr 1, 2000View PDF
FeatureBtoB (Advertising Age)

Entrepreneurial spirits: Smoke Wallin moves fast to establish liquor e-hub

Cover feature on Smoke Wallin's launch of eSkye.com, the first b-to-b marketplace for the alcoholic beverage industry, and the race to bring wholesalers, retailers, and suppliers online.

May 15, 2000View PDF
FeatureCrain's Chicago Business

Tapping the Internet for wine and liquor

Crain's profile on Smoke Wallin and eSkye.com's effort to bring the three-tier alcoholic beverage industry online, with seven of the top 10 US wholesalers signed on at launch.

May 14, 2000View PDF
FeatureIndianapolis Business Journal

Bond sale turns heads: Liquor distributor raises $110M to hunt prey in merger jungle

IBJ cover story on National Wine & Spirits' first-of-its-kind $110M public bond offering, led by CFO Smoke Wallin, to fund consolidation in the US wine and spirits distribution industry.

Mar 1, 1999View PDF

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